Goldwater '64
AssociationAssociated with
Barry Goldwater
(1909 Phoenix, Arizona - 1998 Paradise Valley, Arizona)
Date1964
Mediummetal, plastic
Dimensions3/8 × 2 3/8 in. (1 × 6 cm)
ClassificationsDocumentary Artifact
Credit LineAlbuquerque Museum, gift of Edward T. Peeples
Object numberPC1997.5.72
DescriptionThis campaign button was produced for Barry Goldwater's 1964 bid for the United States presidency. Barry Goldwater was the Republican nominee in the 1964 presidential election, running against incumbent President, Lyndon B. Johnson. A senator from Arizona, Goldwater was known for his strong conservative views, advocating for limited government, lower taxes, and a more aggressive foreign policy, particularly regarding the Cold War. His campaign faced significant opposition from both moderate Republicans and Democrats, with Johnson winning a landslide victory, securing over 60% of the popular vote. Despite his loss, Goldwater’s candidacy marked a turning point for the Republican Party, helping to lay the foundation for the conservative movement that would rise to prominence in the following decades. The button has a black and white portrait of Goldwater, with white text that reads "GOLDWATER."On View
Not on view
