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Tailormade Underwear Metal Plate
Tailormade Underwear Metal Plate
Tailormade Underwear Metal Plate

Tailormade Underwear Metal Plate

Manufacturer / Maker
Dateca. 1930
Mediumbrass
Dimensions5 3/16 × 8 × 3/4 in. (13.2 × 20.3 × 1.9 cm)
ClassificationsAwards, Plaques, & Signs
Credit LineAlbuquerque Museum, gift of Eleanor Jacobson
Object numberPC1968.12.4
DescriptionThis cast metal nameplate, likely made of brass or bronze, advertises “Globe Tailor Made Underwear” from Grand Rapids, Michigan. The embossed lettering stands out against the dark background, with remnants of gold paint highlighting the ornate scrollwork along the base. Below the circular centerpiece, the name “WM. D. Hardy & Co.” is prominently displayed. The reverse contains the manufacturer information and location debossed on to the metal plate. Advertising plaques like this were commonly used in clothing stores and dry goods shops during the early 20th century.
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