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Ex-Lax Container
Ex-Lax Container
Ex-Lax Container

Ex-Lax Container

Manufacturer / Maker
Date1930
Mediummetal
Dimensions3/8 × 1 3/4 × 1 3/4 in. (1 × 4.4 × 4.4 cm)
ClassificationsVessels & Containers
Credit LineAlbuquerque Museum, gift of Mrs. Betty Mae Hartman
Object numberPC1984.31.44.A-B
DescriptionThis metal container for Ex-Lax, “The Chocolate Laxative,” is a compact promotional item designed to hold a free sample of one bar containing two tablets of the health product. The container features a dark navy background accented with a light brown band, providing a sharp contrast for the bold, dark text. Below the product name, "Ex-Lax," the phrase “Reg. U.S. Par. Off.” is neatly printed, signifying its trademark status. The slogan, "The Chocolate Laxative," is prominently displayed in a curved format and a red tab at the bottom draws attention to its status as a free sample. The reverse side includes detailed instructions for use, with tailored recommendations for adults, children, and varying digestive systems—categorized as normal, easy, or stubborn. The manufacturer, Ex-Lax Inc. of Brooklyn, N.Y., is listed at the bottom, grounding the object in its historical context. The container’s practical yet eye-catching design highlights the marketing strategies of early-20th century medicinal products.
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