Jill's Delicious Pastries
Manufacturer / MakerCreated by
unidentified
Dateca. 1960
Mediummetal, wood
Dimensions1 5/8 × 9 × 7/8 in. (4.1 × 22.9 × 2.2 cm)
ClassificationsTools, Implements & Weights
Credit LineAlbuquerque Museum, gift of Rey Aguilar and Scot O'Dell
Object numberPC1991.15.8
DescriptionThis printing plate, used for advertisements for Jill's Delicious Pastries, is a rectangular wooden block with a metal engraving mounted to its surface. The engraving features a grid of diagonal lines forming a diamond pattern and includes the text “Jill's Delicious Pastries” in reverse, designed for letterpress printing. The plate’s right corner displays a small decorative element resembling a profile silhouette within a grid frame. The metal has a bluish-gray patina, indicating its age and frequent handling. Nails and rivets secure the plate to the wood, which shows wear consistent with extensive use. Jill's Bakery was a family business in Albuquerque that operated for thirty years until closing in 1973. Known for its high-quality baked goods, this plate for the bakery indicates the importance of branding and marketing of small businesses in that era as well as the broader evolution of printing technology and advertising strategies.On View
Not on viewTerms
March 1973