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Edelweiss Beer Matchbook
Edelweiss Beer Matchbook
Edelweiss Beer Matchbook

Edelweiss Beer Matchbook

Dateca. 1940
Mediumcardboard
Dimensions2 × 1 1/2 × 1/4 in. (5.1 × 3.8 × 0.6 cm)
ClassificationsDocumentary Artifact
Credit LineAlbuquerque Museum, gift of Nancy Tucker
Object numberPC2019.26.38
DescriptionMatchbook with matches. On the front side, a nude pin-up girl sits on a pedestal draped with red fabric. She holds a towel up to her face that covers herself. A green curtain with pink roses hangs behind the woman. In a square near the bottom right corner are the words: "A CLEAN START." Across the fold, it says, TREAT YOURSELF/TO THE VERY BEST." On the reverse, in black text on an orange background, are the words: "Drink/Edelweiss/BEER/A Case of Good Judgment/C.&R. DISTRIBUTING/COMPANY/Phone 2-7431/ALBUQUERQUE, N. MEX." Near the bottom edge it says, "CLOSE COVER FOR SAFETY/SUPERIOR MATCH CORP. OF AMERICA, CHICAGO."
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