Elect / King / Madrid

Date1971

Mediummetal

Dimensions1/4 × 2 1/4 in. (0.6 × 5.7 cm)

ClassificationsDocumentary Artifact

Credit LineAlbuquerque Museum, gift of David H. Kelsey

Object numberPC2006.13.158

DescriptionThis circular political campaign pin promotes Bruce King and his running mate Patricia Madrid, featuring a bold red, white, and blue design. The pin is divided horizontally, with the upper half in blue containing the text "elect KING" in white block letters, and the lower half in red displaying the name "Madrid" in white. A central graphic of intersecting white lines and a circle, reminiscent of New Mexico’s Zia symbol, underscores the candidates’ connection to the state. Along the edge, the pin is marked with the words: “Paid for by: Friends of Bruce King. Produced by FDR Services.” Bruce King, a prominent Democratic politician in New Mexico, served three terms as governor (1971–1975, 1979–1983, and 1991–1995) and was instrumental in modernizing the state’s infrastructure and improving public education. This pin originates from his initial successful gubernatorial campaign, representing his alignment with Patricia Madrid, a future lieutenant governor. This pin represents an important piece of political memorabilia, reflecting aspirations and the broader support for his leadership within New Mexico and beyond. This pin represents an important piece of political memorabilia, reflecting aspirations and the broader support for his leadership within New Mexico and beyond.

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