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Image Not Available for LBJ for the USA
LBJ for the USA
Image Not Available for LBJ for the USA

LBJ for the USA

Association (1908 Stonewall, Texas - 1973 Johnson City, Texas)
Date1964
Mediummetal
Dimensions1/4 × 1 in. (0.6 × 2.5 cm)
ClassificationsDocumentary Artifact
Credit LineAlbuquerque Museum, gift of Edward T. Peeples
Object numberPC1997.5.84
DescriptionThis campaign button was produced for Lyndon B. Johnson's bid for re-election in the 1964 Presidential election. Johnson assumed office in 1963 following the assassination of John F. Kennedy and secured re-election in 1964. Known for his ambitious "Great Society" programs, Johnson pushed through landmark legislation aimed at reducing poverty, expanding civil rights, and improving education and healthcare. His presidency was also marked by the escalation of the Vietnam War, which increasingly divided the country and led to widespread protests. Despite his domestic successes, Johnson’s approval plummeted due to the war, leading him to decline running for re-election in 1968. The button is half blue and half red, with a white line running through the middle. White, blue and red text reads "LBJ / FOR THE / USA."
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