French Mortuary Calendar
Association
French Mortuary
Date1926
Mediumpaper
Dimensions10 × 20 1/8 × 1/4 in. (25.4 × 51.1 × 0.6 cm)
ClassificationsDocumentary Artifact
Credit LineAlbuquerque Museum, gift of Charlotte E. Lembke
Object numberPC1978.60.1
DescriptionThis 1926 green calendar for French Mortuary, an Albuquerque business, is both a functional item and an example of promotional material. The rectangular calendar is designed to hang, featuring green string threaded through two small holes at the top. In the center is a vibrant, rectangular image bordered by a thin gold lining, depicting a serene scene of floral hedges bursting with colorful blooms in red, white, purple, yellow, and pink. The hedges are set against a backdrop of treetops, the roofs of houses, and visible telephone lines, evoking a sense of local charm. Below the image, in small text, the caption reads, "Chester T. French Flower Garden / Albuquerque, New Mexico." A flap attached with string hangs below the image, containing the tear-away calendar pages. This piece reflects the business’s thoughtful branding, combining the beauty of Albuquerque’s local scenery and floral images often associated with funerary services with the functionality of a calendar.On View
Not on viewTerms
ca. 1930
