Vaquero Beer Bottle Label

Date1937–39

Mediumlithograph on paper, adhesive

Dimensions2 7/8 × 4 in. (7.3 × 10.2 cm)

ClassificationsDocumentary Artifact

Credit LineAlbuquerque Museum, gift of Nancy Tucker

Object numberPC2019.43.3

DescriptionA rectangular beer bottle label for Vaquero Beer from Rio Grande Brewing Company. The label has a white background with a thin gold border at the top and bottom edges. Below the top border, in small, gold text, it says, "TAX PAID AT RATE PRESCRIBED BY INTERNAL REVENUE LAWS." At the center of the label, there is a man on a bucking horse seen from behind. He is holding his sombrero in his right hand. The illustration is in full color, and there is an orange circle behind the man and horse. Above this illustration, in gold-outlined red text, it says, "Vaquero." Below the illustration, in white text on a navy blue background, it says, "BEER." To the right of this, in small print, it says, "CONTENTS 11 FL. OZ." The "11" is crossed out, and a "12" is stamped above it. In dark text within the gold border at the bottom, it says, "RIO GRANDE BREWING CORPORATION/ALBUQUERQUE, NEW MEXICO."

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