Advanced Search

FD-38: Quicksilver Messenger Service, Big Brother and the Holding Co., Lee Michaels. Avalon Ballroom, December 9-10

FD-38: Quicksilver Messenger Service, Big Brother and the Holding Co., Lee Michaels. Avalon Ballroom, December 9-10

Artist: Victor Moscoso (born 1936 Oleiros, Galicia, Spain; lives San Francisco, California)

Department: Art
Date: 1966
Medium: offset lithograph on paper
Dimensions:
18 × 14 in. (45.7 × 35.6 cm)
Classification: Print
Credit Line: Albuquerque Museum, gift of Dr. James Gunn
Object number: PC2015.10.135
DescriptionAdvertisement for a concert with a large image of the "Family Dog Smoking Indian" at the center printed in blue and black. His eyes are pinwheels and he is depicted in front of an orange and blue pinwheel background. Labeled "FD38"
On view
Label Text:Many artists applied their hand to the Family Dog logo, but none did so to more thrilling effect than Moscoso. He abandoned the fluid text experiments many other artists were absorbed with at that time, choosing instead a mod-ish font setting the stage for his pioneering later designs. Making full use of the visual push-pull of positive and negative shapes, Moscoso gracefully bent the words around dozens of red-and-blue pinwheels that generate an illusion of rigorous rotation. This constitutes Moscoso’s first printed experiment utilizing vibratory color relationships. It would hardly be his last.