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FD-74: Charles Lloyd Quartet, West Coast Natural Gas Co. Avalon Ballroom, August 3-6

FD-74: Charles Lloyd Quartet, West Coast Natural Gas Co. Avalon Ballroom, August 3-6

Artist: Robert Fried (1937 Brooklyn, New York-1975 Redwood City, California)

Department: Art
Date: 1967
Medium: offset lithograph on paper
Dimensions:
20 × 14 in. (50.8 × 35.6 cm)
Classification: Print
Credit Line: Albuquerque Museum, gift of Dr. James Gunn
Object number: PC2015.10.43
DescriptionAdvertisement for a concert showing a man in a top hat in front of the Taj Mahal. There is an orange polka dot sky in the backgound. Labeled "74-1"
On view
Label Text:Even before Chet Helms dropped out of the University of Texas and moved to San Francisco, he had organized dances and concerts around Austin. Lured to the city by Beat fantasies about Kerouac and City Lights Bookstore, Helms plugged right in to its rich folk music and poetry scenes. He fell in with a circle of proto-hippies called the Family Dog commune. They liked to throw big “dance parties”, which eventually grew to the point where they needed permits from the city or risk fines and arrest. Helms saw an opportunity to not only support and promote their social ideals, but for a lot of people to maybe even make a living. Family Dog Productions continued creating custom handbills for Dog events, but these leapt from small amateur window placards to full size professional posters. Helms branded Family Dog with a found photograph of smoking Indian, featured in a logo collaboratively crafted with Wes Wilson. The man is a frequent subject of many different poster artists, who took turns having fun with it, as here in Bob Fried’s visual pun (an Indian in India).